AFI DOCS

FESTIVAL BRAND SYSTEM & MULTI-PLATFORM EXECUTION 

Owned the brand system development and hands-on execution for AFI DOCS, establishing a cohesive visual identity applied across print and digital touchpoints. Designed modular layout frameworks for the multi-page Festival Guide, structuring dense program content, schedules, and sponsor integrations with disciplined information hierarchy and typographic clarity. Extended the system across digital ads, social and mobile assets, and multiple gala event e-vites, delivering consistent brand expression through scalable templates and production-ready files under compressed festival timelines.