AFI CATALOG OF FEATURE FILMS

UX/UI & INFORMATION ARCHITECTURE

Developed the UX/UI and information architecture for the AFI Catalog’s public-facing digital platform, reimagining a dense, research-driven database into an accessible experience for both general audiences and scholarly users. Designed the site structure, landing pages, and comprehensive wireframes, translating complex filmographies across 54K+ titles while surfacing previously inaccessible video archives directly within individual film records. The redesigned experience increased web traffic by 15% and enabled new sponsorship opportunities while preserving academic rigor and research functionality.