AFI FEST

GLOBAL FILM FESTIVAL BRANDING & 360° CAMPAIGNS 

Owned the creative direction and execution of AFI’s annual seven-day international film festival over seven consecutive years, overseeing all visual and experiential touchpoints—from event branding, key art, and environmental design to digital, print,
on-screen graphics, sponsorship activations, and large-scale outdoor media. Directed and coordinated cross-functional teams spanning film programming, design, technology, production, PR, studios, sponsors, and vendors, managing a complex,
multi-stakeholder ecosystem under live-event timelines and global visibility.

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​Outcome: Delivered 1,100+ assets annually and expanded global media reach from 2.6B to 12B impressions.