AFI LIFETIME ACHIEVEMENT AWARDS

EVENT BRANDING & VISUAL SYSTEMS 

Directed the creative branding of AFI’s Life Achievement Award ceremony over seven consecutive years, shaping the visual identity of a globally televised red-carpet event honoring figures such as Morgan Freeman, Jane Fonda, Mel Brooks, Steve Martin, Diane Keaton, and John Williams. Owned end-to-end design and production of official honoree filmography books and discography collections, overseeing research, layout, archival asset sourcing, copy editing, pre-press, and on-press coordination in close collaboration with talent, PR, and archival teams. Extended the system across environmental design, red-carpet signage, on-screen graphics, and digital assets, coordinating with AV, fabrication, and production teams to deliver a cohesive live-event experience.